Absolut Essence
Absolut Essence is the concept that highlights the basic core found in Absolut's quality product.
The interaction between diverse people is what creates Absolut vodka's values. But the essence of
the bottle always remains no matter what layers are added. In the end, Absolut Vodka is a pure, quality vodka from Sweden.
Therefore, we have chosen a style in our film where we go back to Absolut's core.
The idea of a film that captures the mood of a room full of different people, with different stories and experiences. We want to move away from the surreally glamorous parties that have been Absolut Vodka's previous style, to capture an environment that our target audience recognises. The film is played in reverse to go back to the basic core.
The fine, pure Vodka.
